Email Marketing Featured 📬 What is Zero-Click Marketing – And How to Make It Work for You In today’s crowded digital landscape, attention is everything — and it's getting harder to earn. While clicks have long been the north star of performance marketing, users are increasingly consuming content without ever leaving the platform they’re on. This shift is giving rise to a smarter strategy:
Email Marketing Featured 🧠The 5 CRM Automations Every DTC Brand Should Set Up Right Now In the competitive world of Direct-to-Consumer (DTC) ecommerce, CRM automation is no longer a “nice-to-have” — it’s a revenue-driving must. From turning browsers into buyers to increasing lifetime value and building loyalty, these five automations are essential to running a smart, scalable DTC brand. Here’s exactly what to set
The Space of Not Knowing: Why Curiosity Might Be the Most Underrated Trait There’s something powerful about not knowing. I genuinely believe curiosity is one of the most important traits a person can have. In fact, I’d argue that it’s the trait that unlocks all the others. Intelligence, empathy, understanding, creativity—all of these are downstream of curiosity. If you&
The Power of Showing Up: Why Consistency Outranks Perfection Lately, I’ve been reflecting on the ways I’ve learned to show up for myself — and how much those ways have improved over the years. I think about my daily habits now and compare them to where I was five years ago, when many of these habits were just
Coachella, Culture, and the Cost of Belonging Last fall, Coachella tickets went live. As always, the internet buzzed with excitement. Influencers and fans alike rushed to secure their spots. But while Coachella remains a cultural mainstay and bucket-list event, it also raises critical questions about affordability, access, and the state of our culture and economy. The Price
Thoughts on Friendship: Growth, Distance, and the Beauty of Differences “A friend is someone who knows the song in your heart and can sing it back to you when you have forgotten the words.” — C.S. Lewis Friendships are among the most profound relationships we experience, shaping who we are and how we navigate the world. Yet, unlike familial ties
The Quarter-Life Crossroads: Chasing Purpose at 25 In the months leading up to turning 25, I have found myself spiraling into what some might call a quarter-life crisis. The best way I can describe it? A persistent feeling that I’m not quite living up to my potential—that the person I imagined I'd be
Are We Losing Our Ability to Be Bored? The Hidden Cost of Constant Stimulation In an era where we are constantly bombarded with notifications, endless scrolling, and an infinite array of digital distractions, boredom has become an endangered state of mind. The moments that were once filled with quiet contemplation or aimless daydreaming are now occupied by the flickering screens of our phones. But
A Dive into Listening In the past few decades, the U.S has become increasingly individualistic coupled with increased isolation. These two factors have been the detriment of collectiveness adjacent to being bad listeners. An article by Stanford Daily - The Lonely American Dream [https://stanforddaily.com/2019/06/12/the-lonely-american-dream/], written before Covid-19,
New Stance on Networking Has the word networking ever made you cringe? The majority of people do not like the term nor participate; however, networking is one of the most misunderstood and misused strategies in the professional world. > Networking: The action or process of interacting with others to exchange information and develop professional
Advice from an Intern: What I Wish was Told to me An internship is not for the faint of heart, but anyone and everyone attending university can and should apply to one. Internships are more than a resume builder and more than a way into the hidden job market. An internship is the best class to take (and hopefully one you
The Proper Way to Set Goals OKR: Objectives and Key Results is a framework a company follows to establish “objectives” and “key results” to assist the wanted outcome. Usually, following a quarterly basis. KPI: Key Performance Indicators, are used within the umbrella of OKRs. To measure an individual’s performance or the performance of a team.
How to Design Productivity into Your Routine Time is the enemy and the greatest friend. We waste it, use it, and try to manipulate it, but it will always be constant and possibly to our detriment if not well spent. Attempts to capitalize on the time you have might be your pivotal point, but if not done
